JD Design specializes in designing and constructing luxury real estate in Dubai. The company's founder faced the challenge of scaling their business, with plans to establish an academy for training designers and architects. The primary obstacle for this new venture was attracting new clients. Collaborating with our partners at Martekings, we conducted research revealing that the most effective means of attracting clients was through the creation of a strong personal brand. Our task was to primarily promote the founder's personal brand through content, subsequently directing attention to the product. This strategy offers a significantly higher chance of converting leads into sales. Subsequently, we were entrusted not only with the personal brand and academy but continue to play an integral role in collaborating directly with the company and its founder to this day.