Montale France

What we did

Montale Paris encountered the need to create commercials for launching an advertising campaign for their flagship perfume in a new market. To achieve this, they collaborated with the leading cosmetics distributor in the target region and engaged a popular artist with over million followers to represent the brand in that market. In this project, our team developed the concept for how the artist would interact with the product and crafted the script for the filming set in Paris, and managed and produced the entire video production process.

Project overview

We started by diving into Montale's world, getting to know their rich history, amazing scents, and dedication to style. Our aim was: to create a visual story that appeals to everyone, mixing classic luxury with a modern twist. We brainstormed ideas that captured Montale's vibe while attracting a new generation of perfume fans from a popular artist. To better illustrate the connection between the product and the artist, it was decided to organize the shoot in Paris. We choose the best places in Paris: the Eiffel Tower, the Opera Garnier, the Louvre, and the beautiful streets of Paris etc. We had 3 filming days. The vibe on set was great, with everyone working together to get the perfect shots.

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